Wordpress
2020
Project Summary
Internet Marketing Group offers custom digital marketing solutions for B2Bs in the luxury automotive space, with the continued desire to expand to other verticals. They came to the EBD team looking for a responsive experience that made the brand feel clean, modern, and simple while retaining some playfulness.
I coordinated design and development sprints for Internet Marketing’s brand building process and responsive web experience.
Tools Used
The Team
Internet Marketing Group Stakeholder Team
Echo Boomer Design Team
Joshua Chapman
Noah Chapman
Jordan Ellender
My Contributions
Branding Design Workshop
Project Coordination
Sketching
Wireframing
Prototyping
Visual design
UX/UI Design
Interaction Design
Marketing Collateral Design
Project Strategy
Problem Statement
How might we launch the Internet Marketing Group website with a unique look and feel, and an effective lead generation strategy that will drive new customers to RFP forms.
Main Goals
Utilize the new branding guidelines our team would create to breathe new life and personality into the brand’s online presence. Drive new users to contract forms and boost the RFP form submission rates.
Information Architecture Design: Sitemap
Page Designs and Marketing Collateral
Project Challenges
Evolving agency processes
Introducing design prototyping tools like Figma and Adobe XD to a development team that had previously utilized tools like Photoshop and Google Docs for design-development documentation.
Mobile App concepts as assets
Designing a few different web assets as mobile device mockups for an app that was in progress (at the time).
A lot of cooks in the kitchen
A larger stakeholder team with divided opinions created some friction at different points in the project.
Project Outcomes
Design-to-Development streamlining
With the use of thorough documentation and clickable prototypes, I was able drastically reduce dev and go-live timelines by over 50%.
High-Fidelity Prototype
View Live Site
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